Film Forward. An Operator’s Guide to Elevating Cinema Marketing

"Film Forward" is your practical guide to leveraging the latest marketing trends and also classic cinema tactics to grow your business and bring more audiences through the door.

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About this book

As a busy cinema operator, we know you have many priorities to keep your business running smoothly. That’s why we’ve designed this guide to both inspire you and be your step by step companion for designing a successful marketing strategy, even with limited time and resources.

We've created it so:
  • You deep-dive into the new trends affecting the cinema industry and impacting audiences now and into the future
  • You understand the basics of effective cinema marketing and social media
  • You explore cinema marketing strategies and tactics by level (beginner, intermediate, advanced)
  • You design engaging content to attract customers (with tutorials for Canva and ChatGPT to get you started)

What’s inside?

PART ONE: Insights and Trends

PART TWO: Five steps any cinema can take to win at marketing

PART THREE: Five best practice case studies

PART FOUR: A guide to Canva, Chat GPT and making marketing assets

  • A teaser, abriged version to our guide — so you can easily go through the key ideas on cinema marketing today.
  • The full version to guide you through in-depth case studies, cinema marketing tactics, and more — to explore at your own pace.
  • The guide to Canva and Chat GPT — which you can follow step by step and have marketing assets ready in no time.
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