Cinema Marketing and The Data-Driven Way to Advertise to Cinema Audiences
Most people go to the cinema on the weekends. More people are buying their cinema tickets online. Blockbuster movies are making a comeback in 2022. We know all this. If you think these assumptions are all you need to know about marketing and advertising in the cinema business, you’re not paying close enough attention to the data. Even data that supports what you may already know (or think you know!) contains valuable insights that could help cinemas increase business as technology and audience moviegoing habits. This blog looks at the first six months of cinema ticket sales of 2022 and the marketing lessons we can learn from it.