How Cinemas Can Find Generation Z Where They Are
Ever wondered how Microsoft Office grew to the power they now have? Young professionals started to use Excel or other MS Office products, while their older peers were still using older systems. These young professionals advanced in their careers, brought the new tools with them and over time, established those new tools to be the standard. Today, newer B2B start-ups challenge the hegemony of MS Office has applied to the same strategy: targeting young professionals. As these new generation of professionals grow, the new tools grow with them. Let's explore how this applies to cinema and moviegoing.